Areas of Focus

I love my studio. We have such specific interests and areas of focus that really make the work different and dynamic. We have Allen, our beloved amusement-park guy (also the deliverer of amazing oral presentations) Jon and Matt, our concept artist guys, T Spence, who loves his shoes, James, who also love shoes as well as anything sports or medical related, Katherine, who has an eye for trends, and so on and so forth. It's great to see such a wide variety of projects. It's also heart-warming to be reminded that our industry is so multi-facceted and diverse. At times it seems you can graduate in ID and work on almost anything in the future if you make it a priority to do so. The passions of mine that I have discovered so far are as follows:

-Anything macro and conceptual: I hope one day to become a project manager and work more with the big picture rather than each and every detail (Yes, yes, Charles Eames, I hear you: design is not "in the details", design is the details) Using these reports and interviews, I have identified that the chair needs hand rails and that said hand rails must function in xyz capacity. I don't necessarily want to be the one to CAD model them, though.

-Experience Design: I love the idea of applying design principles to small business. I keep on having daydreams of opening a bakery or a specialty beer shop that's designed just so...

-Medical Design: yes, a medical instrument will end up in a landfill even faster than anything else we could design, but it performs such a crucial task during it's short lifetime that you're contribution is hard to question. Sometimes it's hard to feel that way when you're working on, say, Tupperware.